The
Escalating War Between Packaging and Older Adults
Defeat
number 1 came attempting to open the box.
I’m sure that most of you who still buy toothpaste in a tube have encountered
the manufacturers’ new trick targeted at social security recipients: gluing the
outside tab on the end of the box to the two fold-over flaps underneath. If questioned, I’m sure the manufactures
claim this is to reduce loss – you know those desperate toothpaste thieves who
open the box, put the tube in their pocket, and put the re-closed box back on
the shelf. I doubt this is a big an
issue as they claim but they are certainly serious about their solution as the
glue presently used is much stronger and the cardboard is now plastic coated to
reduce the potential for ripping open the carton. Simply inserting a thumbnail and pressing
down did nothing this morning. I assumed
I had a defective box and flipped to the other end – same story. I had to resort the insertion of a metal
object to pry the flap loose. Product packing 1 – discouraged old guy 0.
Defeat
number 2 came when I attempted to remove the cap from the tube. I have been doing this for almost 70 years
without difficulty and have observed hundreds of small children successfully
completing this task. Today my causal
grip on the tube and cap failed to rotate the cap a tenth of a degree. I tried reversing my hands to no avail. This
cap must have been tightened using the same wrench they use to tighten the head
bolts on race cars! Staring that the
opponent in unbelief, I grabbed the tube with a manly grip between my legs while
bending over and the cap in my right hand as if I were advancing a large screw
into aged oak. It did finally break lose
and I would have shot toothpaste halfway across the bathroom except for problem
3. Product packing 2 – feeble nursing
home candidate 0.
The
third defeat, and possibly the most humiliating, came when I saw this little
piece of aluminum foil covering the opening of the tube. What the #&%@ is this? Does some idiot who works for Crest believe that
someone is going to break through the end flaps of the box and have a wrench in
their pocket to remove the cap so they can tamper with the toothpaste? Really!!
Completely bamboozled by the presence of this little dot of aluminum, I surrendered
to the notion that I will have to remove it if I want to brush my teeth and get
to work before tomorrow. Being unusually
observant for my advanced years, I notice that the little dot has a tab
projecting from one side. For once, I think I have caught a break and can
easily remove the little bugger. Wrong
again. The little tab is so little (and
so slick) I cannot get a grip on it with my thumb and forefinger. Yes, I tried both hands. No, I am not going downstairs and get a pair
of pliers from the tool box. I figure
that since my teeth are the ones which will benefit if I ever get the “product”
open, they should help out. So, my front
teeth bite down on the micro-tab and I pull the tube away from my face using
both hands. It comes loose. I notice that the little dot of aluminum foil
is layered with Mylar to make it more tear resistant. Good for the maleficent design engineer. Product Packaging 3 – shriveled up ancient
homo-sapiens 0.
Several
years ago at Christmas time, I was introduced to Sarah Groves song “Toy
Packaging” and we fell in love with it because it is so true. Since then, I have become more aware of all
kinds packaging and how much harder it is to open it, especially for older
folks. This seems like a simple thing to
fix: just notify the manufacturers and they would be glad to correct the
problem. Right! Well, that hasn’t happened
and, in fact, it is getting more difficult.
Being a bit of a skeptic, I began to think there must be some reason for
this. I don’t have enough proof to nail
this completely, but there seems to be a secret conspiracy at work. Companies involved in marketing directly to
consumers have been, through dummy corporations, purchasing large blocks of
nursing home stock. They have also
engaged services of attorneys representing population limitation advocacy
groups. There are draft laws waiting to
be introduced that add another test for determining the competency of older
adults: if they can’t open their packages the are judged to be incompetent and
are ordered to a nursing home for the rest of their lives. How can we fight back against this threat to
our freedom? Buy organic – Mother Nature
does not do Product Packaging!